The Powerfeedback Team

Few companies can boast a team like Powerfeedback's, nor find a more positive client satisfaction record. As a pioneer in the realm of online surveys and research dating back to the early 90's, Powerfeedback has the experience, credibility, talent, tools, and people to meet, and in fact, exceed our clients' expectations.

CEO Scott Gingold and President Denise Gingold founded the company in 1993, to offer turn-around advice, executive counsel, and successful business strategies for boosting employee performance, cost savings and business growth.

Powerfeedback is a Division of Successful Strategies company and although they started out primarily as a business consulting firm, after noting that many of the clients served by their consulting business had been using antiquated, snail-paced methods to collect data, Scott and Denise knew there had to be a better way to retrieve such information. This realization led them to expand their business intelligence data collection capabilities. They now incorporate full-service market-research capabilities offering individualized, fast, online and offline data-collection services to their proven business strategy and business solutions firm. These unique approaches to the business intelligence gathering process allows Powerfeedback to not only diagnose the underlying conditions but to prescribe affordable business solutions and a customized business strategy to reverse negative business trends and improve their clients' business bottom line.

The Gingolds are joined by an energetic, hard-working, loyal team of Ph.D. level market researchers, computer scientists, statisticians, customer-service representatives, technical support engineers and database administrators that have been with them since Powerfeedback's inception.

Richard Bezozo, MD
Dr. Bezozo is Chief Executive Officer of Care Station. He received his under graduate degree from CW Post College, Long Island University in 1979. He received his medical degree at St. George University School of Medicine in 1983. He completed 2 years of surgical residency at Methodist Hospital in Brooklyn, New York, and 3 years of Internal Medicine residency at Muhlenberg Hospital in Plainfield, New Jersey. In addition to growing a large general practice in the Linden office for the past sixteen years, Dr. Bezozo has worked extensively with businesses throughout the country on issues ranging from workers' compensation injury treatment to substance abuse in the work place.
 
Dr. Bezozo serves as Regional Medical Director for major corporations, municipalities, and school districts. Dr. Bezozo is a recognized speaker on issues ranging from substance abuse and safety in the work place to workers compensation cost control. He was a founding member of Urgent Cares of New Jersey, a trade organization that represented Urgent Care centers throughout the State of New Jersey.
 
Dr. Bezozo and his team offer Powerfeedback healthcare clients in-depth consulting services, including expert counseling in addressing practice degradation, EHR & EMR, as well as general business strategies to improve patient care and practice operations.

Dr. Louis A. Tucci
Dr. Tucci has extensive experience in the design and analysis of quantitative research projects. He has special expertise in questionnaire construction and multivariate analysis. Dr. Tucci has 9 years of experience in the restaurant and food industry and has consulted for Campbell's Inc. and the Mushroom Council. He has been published in The Journal of Services Marketing and The Journal of Marketing Research, among others. He is an Associate Professor of Marketing in the School of Business at the College of New Jersey, in Ewing, New Jersey, and has a Ph.D in Marketing and Quantitative Analysis from Temple University.

Paul Selya
Mr. Selya has conducted studies for some of the most prominent healthcare companies in the world, such as Johnson & Johnson, Bayer Corporation, Bristol-Meyers Squibb, Aventis, Pfizer, and Forest Laboratories, among others. Mr. Selya has provided these companies with information from qualitative and quantitative market research studies. He has also assisted these companies with evaluations and surveys of their employees. Mr. Selya holds a B.A. degree in English from Bowdoin College and a Master of Science degree in Mass Communication Research from Boston University's School of Communication. He is a member of the American Association for Clinical Chemistry, the Healthcare Businesswomen's Association, and the Pharmaceutical Market Research Group.

Dr. Lisa Collins
Dr. Collins is a pioneer in virtual education. She was the founding director of the Arizona Virtual Academy High School Program, taking the program from 110 students to over 400. Now she is mentoring high school administrators throughout the nation. Dr. Collins has experience teaching at the elementary, secondary, and higher education levels, and she holds Arizona certification as a K-8 teacher, K-12 special education teacher, and K-12 principal. Dr. Collins earned her doctorate from Lehigh University, and her Bachelor and Masters degrees from Northern Arizona University. Although Dr. Collins has worked on many general research assignments, her abilities and experience in the field of education has made her a crucial asset to clients in the education and training realm.

Hugh McKenna
Mr. McKenna has combined a wide range of experiences in the telecommunications industry to provide in-depth insights into current industry issues and challenges. He has made numerous contributions in primary and secondary market research, conducted management consulting engagements to large and small telecommunications entities, and contributed to over 10 years of varied product and market management assignments while at AT&T and Lucent. Market research highlights include co-authorship of a published research report entitled "Wireless Applications: Strategies for Capturing the Business Market", research in comparing price/feature/function capabilities for IP PBX's within the U.S. Small and Medium Business market, and recent research addressing the global wireless market for 4G networks, handset and laptop devices, and emerging data applications. Recent consulting engagements have supported deployment of advanced network planning capabilities for Saudi Telecom, development of WiFi and WiMAX networks in support of Municipal and County networks within the US, and merger integration support for Sprint Nextel. He has conducted various market research efforts addressing the financial services, retail and manufacturing industries as well. Mr. McKenna holds a BA in Economics (Cum Laude) from the University or Notre Dame, and an MBA in Finance (With Distinction) from Cornell University.

Lonnie F. DeRosa
Lonnie F. DeRosa has a varied background in the field of market research. With over thirty years of experience, he has seen the research process from all viewpoints - from research supplier to ad agency to end user. As a result, he provides a well-rounded perspective to his client organizations. Mr. DeRosa has previously held sales positions with Opinion Research Corporation and The Wirthlin Group, and served as Research Account Manager with Lewis, Gilman, and Kynett Advertising. He also held the position of Market Research Manager with Atlantic Financial Bank. Mr. DeRosa received his A.B. in Mathematics from Rutgers College, and his M.B.A. in Marketing from Drexel University.

Dr. Jeffrey A. Lowenhar
A former Professor of Marketing at Temple University in Philadelphia and Senior Executive in the Hospitality and Gaming Industry, Dr. Lowenhar brings a unique set of accomplishments and experience to Powerfeedback. Dr. Lowenhar's initial experience as an academic was successfully transferred to the Hospitality Industry in the 1980s, up through the present time, where he has been responsible for more than $60 million in marketing research assignments, both as President of Gaming Research, Inc. (a boutique research firm dedicated to the Hospitality and Gaming Industry), and as a Senior Corporate Executive for Hilton Hotels Corporation, International Gaming Technology and Resorts International, where he worked directly for the CEO and Office of the Chairman. Over the past 25 years, Dr. Lowenhar's marketing research and consulting assignments, both domestic and international, have covered the largest Gaming-Hospitality companies in the industry - including such firms as MGM Mirage, Caesars Palace (now part of Harrah's), Harrah's, Penn National, Isle of Capri Casinos, Mandalay Bay, Adelaide Casino in Australia, Jupiters in Surfers Paradise Australia, Hilton in Punta Del Este Uruguay, London Clubs, Hyatt Corporate, Marriott International, and others, as well as some of the largest Indian Class III operators of casinos in the U.S and Canada.

Dr. Eric R. Wendler
Dr. Wendler has considerable experience in conceiving, designing, conducting, and interpreting qualitative and quantitative research, much of it global in nature, having worked on both the client and supplier side for over 22 years. He has led research for, and advised major corporations and other organizations on, issues of brand equity, advertising, loyalty and other key business issues - working in a variety of public and private sector areas - particularly IT, telecom, automotive, transportation and logistics, education, and industrial products. In addition to his extensive research activities, he also has been a product manager, a member of the technical staff at Bell Laboratories, and a quality consultant. He is currently an Adjunct Professor in the School of Business at The College of New Jersey. Dr. Wendler received his Ph.D. from the Annenberg School of Communications at the University of Southern California.

Glenn Bleakney
Mr. Bleakney, a pioneer in the use of automated document-based e-mail assessments, has designed and implemented data collection systems for a number of major companies, including Merck, Wyeth, Conectiv, and DuPont. He has over three decades of experience in systems development, including 8 years as head of his own international software development company, and is currently working on a number of automated document-based data collection systems in the medical, academic, and legal fields. Mr. Bleakney holds Computer Science and M.B.A. degrees from the University of Delaware.

Suzanne K. Klein
Ms. Klein has over 20 years of experience in using a mix of market insight and consulting to make practical recommendations for large organizations. She has done many kinds of research (including competitive intelligence) and managed projects as both a client and a supplier. She was on the client side for 13 years at AT&T and its Lucent and Avaya spin-offs where she held multiple marketing roles and managed an organization that provided market and business intelligence for making strategic decisions. As a supplier she relies heavily on what she learned as a client to design research programs around business problems and to ensure that the findings are focused and actionable. She is highly skilled in conducting in-depth interviews with professionals, such as doctors and engineers, as well as executives. She is also familiar with a broad range of quantitative research techniques and enjoys partnering with others to meet client needs. Suzanne has an MBA and BA from the University of Chicago. She was an adjunct professor in marketing and direct marketing at Rutgers from 2003 -2006.

Bryce McDonald
Bryce McDonald has led a wide variety of companies through strategic marketing and market research initiatives. With experience spanning company size, type, and industry, he has provided organizations with primary and secondary research (qualitative and quantitative) that led to informed business decisions resulting in leading market positions. Working with companies like Marriott International, Dell, Verisign, and Dentsply, regardless of the industry, his discipline of sound market research and the resulting business implementation, brings client organizations the intelligence and solutions they need to stay competitive. Having worked in marketing and market research from both the supplier and client side, he offers all clients a unique perspective on how to design research projects that yield highly actionable data to benefit the business. Mr. McDonald holds a B.S. in Psychology from Santa Clara University (with distinction) and an M.B.A. in Marketing from Walden University.

Join Our Team
We take great pride in the dedicated professionals that have been serving clients since 1993. To become part of our team of exceptional experts, please send us an e-mail via our contact page.