Powerfeedback Core Business Strategy and Market Research
Capabilities 

In 1993, Powerfeedback pioneered the realm of online research. Today, we are a full-service business strategy and market research company. We gather and diagnose business intelligence providing qualitative and quantitative market research using web surveys, online focus groups, and on-site interviews. Once the business intelligence has been gathered and analyzed, we can prescribe a customized business strategy and affordable business solutions based on the marketing insight and business trends discovered in the business intelligence data gathering process.

Delivering Intelligence More Intelligently is the defining principle for our full range of business strategy and market research services. Through the skill of our professionals and the precision of our business intelligence methodology, we help the companies we serve make intelligent decisions based on sound, objective business advice and information.

Powerfeedback is now an authorized broker for Dun & Bradstreet. This means that for our current and future clients, we now have an even greater capability to deliver richer market research results and business strategy acumen through segmented data and knowledge.

Our core business strategy and market research services include:

Custom Web-Based Research
QualQuant Interviewer Surveys
Telephone Polling
Field Research
Paper-Based Research
Focus Groups (traditional and online)
Healthcare Research
Panels

Which companies have benefited from working with PFB?

Consider the following core market research and business solutions services:

Custom Web-Based Research

In our experience, clients want and need their online research to be done without restrictions or sacrifices. All too often, prior to working with Powerfeedback, clients have settled for online programs, software programs, and competitors that did not fully meet their needs. Powerfeedback is able to offer fast-deploying and value-priced custom web-based research tools that can fulfill all of your goals. We listen to what you want, and then we do it!

Powerfeedback is a pioneer in custom web-based research and surveys. Few firms can match our breadth and depth of experience using this fast, effective and extremely efficient tool for the collection and analysis of business guiding data. We can custom-tailor online programs for:

  • Employee attitude studies
  • Customer satisfaction surveys
  • Member surveys (Associations and Not-for-Profits)
  • Packaging and design evaluation
  • Concept, ad, product, and message testing
  • Perception and crisis management
  • Product analysis
  • Facilities feedback
  • Fan polling (for sports and entertainment)
  • Political surveys
  • Ad, Concept, Product, and Message Testing
  • Issues / Current Event Surveys
  • Board of Directors/Officer balloting
  • Consumer attitude research
  • Online training courses
  • Conjoint studies

QualQuantT Survey Tool

The Powerfeedback QualQuantT survey tool employs both web and live moderators who can probe respondents for richer findings and quality of results. It employs both audio and visual tools with a neutral, non-biased objectivity to dig deeply and provide excellent qualitative data (Qual) from a larger range of respondents (Quant) at a surprisingly affordable cost.

Telephone Polling

If your project requires telephone polling, in-depth interviews, or any other type of telephone suited research, call Powerfeedback. Telephone polling provides quality in-depth feedback of attitudes, likes and dislikes. Some uses for our telephone studies include:

  • Political issues
  • Issues / current event surveys
  • Consumer attitude research
  • Member surveys (Associations and Not-for-Profits)
  • Customer satisfaction polls
  • Client attitude research
  • Patient feedback / research
  • Employee satisfaction / attitude studies
  • Student and faculty satisfaction / attitude studies

Field Research

Field Research utilizing direct feedback via handheld computing devices can provide insights into attitudes within the environments of your customers and other corollary partners. Use PFB field research services for:

  • Interviews
  • Intercepts
  • Exit polling
  • Trade shows
  • Conventions
  • Sports / Entertainment venues
  • Healthcare knowledge / attitude / compliance studies
  • Shopping
  • Medical data collection
  • Training course feedback

Paper-Based Research

Do you need automated document-based research? Perhaps you require traditional paper-based surveys. Powerfeedback is able to accommodate all of your hard-copy research studies, whether they need to be conducted by mail, in-person, or at conferences and other public events.

Traditional research tools are, also, offered and recommended for specific uses. PFB can design and implement:

  • Consumer surveys
  • Educational surveys
  • Employee surveys
  • Member surveys
  • Shopper surveys

Focus Groups

  • Traditional (live)
  • Online
  • Bulletin Board Discussions

Healthcare Research

Powerfeedback has designed a very unique set of tools and services to stem of the tide of “revenue leakage” and practice degradation for the medical field. We work closely with hospital owned physician groups, doctor owned medical practices and other medical groups. Powerfeedback helps improve bottom-line results, increase medical practitioner income as well as boost operating efficiency.

Latest Research Documents :

Panels

When your projects require you to reach a specific demographic of people, you need look no further than Powerfeedback. We can connect you with virtually any grouping of people that is required so that you will have a pinpoint breakdown of opinion for your research task.

  • Consumer / shopper panels
  • Business panels
  • Member panels
  • Health professional / patient panels