|
Customer feedback |
|
Employee attitude measurement |
|
|
Field data collection/interviews |
|
Profit improvement studies |
|
|
Healthcare market research |
|
Market sizing/feasibility |
|
|
Product/concept testing |
|
Research application development |
Powerfeedback understands that the purpose of gathering data is to provide the objective information needed for wise business decisions that will improve your profitability.
Delivering Intelligence More Intelligently is the defining principle for our full range of business strategy and market research services. Through the skill of our professionals, and the precision of our business intelligence methodology, we help the companies we serve make intelligent decisions based on sound, objective business advice and information.
| Powerfeedback was contacted by a consumer products group that was convinced that their image was the reason for declining sales. The client asked for brand strength testing. After persuasion by the Powerfeedback team, the client realized that in-depth research was needed before the brand was actually tested. After gaining a full understanding of the client's business conditions, using a variety of methodologies, Powerfeedback discovered that there were significant shipping, customer service, product and communication deficiencies. Using this knowledge, in concert with the client's input, Powerfeedback gave the client recommendations for improvement. Within three months, top line sales soared 44.8% and the bottom line line profits increased by 24.3%. |
