About Us:
In the 1980's, businesses were just starting to add computers to their workplaces. They were intranet driven as the internet was still in its infancy. Foreseeing a computer on every desk, it was just a matter of time before people would be able to collaborate "online", and far beyond the walls of their own building. The days of collecting opinion, solely by paper and pen, waned as the internet could offer faster, less expensive, and more efficient information gathering. Foreseeing the changes ahead, Scott Gingold launched powerfeedback.com.
Though acceptance was slow at first, once proof of concept was established there was no stopping the power of providing surveys online. Not one to rest on his laurels, Scott and his team devised new ways to more effectively conduct field interviews and intercepts, to better organize information collected from open-ended questions, and developed innovative tools to combine online qualitative and quantitative research. In 2006 Scott renamed the company to Powerfeedback to better reflect all of the company's online and offline capabilities . Under Scott's leadership, Powerfeedback continues to pioneer new services and instruments to enhance and improve market research.
Today, Scott and his team of seasoned and noted market researchers help clients worldwide to gain more useful and immediate information. Powerfeedback is a full-service qualitative and quantitative market research provider. Scott is highly sought out as a public speaker by businesses, trade groups, and universities. He is often quoted by the media and stays actively involved in the day-to-day operations of Powerfeedback.
